2021-Present

Director, Digital Marketing

  • Newly-promoted to director level, heading up digital strategy as Director of Digital Marketing for global digital advertising technology company, Index Exchange
  • Manages growing team of digital leaders
  • Based in NYC

2013-2021

Global Digital Leader at Sony

  • Spent 5 years at Sony in the UK on the global team, managing digital strategies for 12 sales territories in 14 languages
  • Delivered 2 major digital content transformation projects, heading up a content stream of 200+ people
  • Managed web editors, plus freelancers, design, and translation & localization agencies
  • Went on several round-the-world trips from the UK, to Japan, to NYC, back to the UK
  • In 2018, I was recruited to the Sony North America team, which led me to make a huge life move across the Atlantic
  • Headed up the digital team for Sony North America, managing all web activities and strategy for Sony Professional Imaging Solutions in the US and Canada

2011-2013

Online Shopping, B2C, and Agency-Side

  • Headed up editorial management and digital content for leading shopping comparison site, PriceRunner
  • Wrote, edited, and produced multi-channel content and delivered commercially, e.g. buying guides, blog posts, social posts, and articles on tech, online shopping, and money saving
  • Launched new tech blog
  • Agency-side: managed team of 5 editors, multiple freelancers, and hosted networking events for content creators

2009-2011

Editor for the UK’s Largest Publisher

  • Online editor for digital classified arm of Trinity Mirror plc (now Reach), the UK’s largest newspaper publisher
  • Managed over 50 industry vertical websites including women’s lifestyle, career advice and recruitment, finance and accountancy, legal, and property
  • Wrote the lead editorial for the Wharf newspaper, weekly alias/secret identity columns, advertorials, CV writing and career advice, PRs, email copy, and industry newsletters for seven brands, sent to a database of 1 million candidates
  • Taught myself digital, including blogging, WordPress and HTML

2007-2009

Copywriter for Magazines, Kids’ TV, and Web

  • Wrote career advice for recruitment and HR magazines
  • Worked in children’s television as a script editor on the popular children’s BBC pre-school animation, Everything’s Rosie
  • Wrote, coded, and uploaded product descriptions to first-person shooter video gaming websites