2021-Present
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Director, Digital Marketing
- Newly-promoted to director level, heading up digital strategy as Director of Digital Marketing for global digital advertising technology company, Index Exchange
- Manages growing team of digital leaders
- Based in NYC
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2013-2021
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Global Digital Leader at Sony
- Spent 5 years at Sony in the UK on the global team, managing digital strategies for 12 sales territories in 14 languages
- Delivered 2 major digital content transformation projects, heading up a content stream of 200+ people
- Managed web editors, plus freelancers, design, and translation & localization agencies
- Went on several round-the-world trips from the UK, to Japan, to NYC, back to the UK
- In 2018, I was recruited to the Sony North America team, which led me to make a huge life move across the Atlantic
- Headed up the digital team for Sony North America, managing all web activities and strategy for Sony Professional Imaging Solutions in the US and Canada
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2011-2013
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Online Shopping, B2C, and Agency-Side
- Headed up editorial management and digital content for leading shopping comparison site, PriceRunner
- Wrote, edited, and produced multi-channel content and delivered commercially, e.g. buying guides, blog posts, social posts, and articles on tech, online shopping, and money saving
- Launched new tech blog
- Agency-side: managed team of 5 editors, multiple freelancers, and hosted networking events for content creators
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2009-2011
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Editor for the UK’s Largest Publisher
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- Online editor for digital classified arm of Trinity Mirror plc (now Reach), the UK’s largest newspaper publisher
- Managed over 50 industry vertical websites including women’s lifestyle, career advice and recruitment, finance and accountancy, legal, and property
- Wrote the lead editorial for the Wharf newspaper, weekly alias/secret identity columns, advertorials, CV writing and career advice, PRs, email copy, and industry newsletters for seven brands, sent to a database of 1 million candidates
- Taught myself digital, including blogging, WordPress and HTML
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2007-2009
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Copywriter for Magazines, Kids’ TV, and Web
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- Wrote career advice for recruitment and HR magazines
- Worked in children’s television as a script editor on the popular children’s BBC pre-school animation, Everything’s Rosie
- Wrote, coded, and uploaded product descriptions to first-person shooter video gaming websites
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